On Thursday March 12 2015 The New School’s Mannes College in New York awarded four students with the Alsop Entrepreneurship Award, a prize generously funded by Marin Alsop and the Alsop Family Foundation.
The Alsop Entrepreneurship Award was set up in memory of Marin’s parents, Ruth and Lamar Alsop, who passed away in early 2014. The Award supports the implementation and creation of interdisciplinary projects to promote audience outreach in 21st century classical music.
The $25,000 prize is available on a competitive basis over the course of five years, through 2019. The funding will support undergraduate and graduate projects developed by currently enrolled Mannes College students. Support is primarily intended as seed funding and ranges from $500 to $2000 grants, depending on the complexity and number of students involved. It is expected that three to five projects will receive funding in each cycle. In addition to the grants, winning students will also participate in an intensive, year-long mentorship program with highly-regarded industry leaders: Richard Kessler, Executive Dean of the School of Performing Arts at The New School and Dean of Mannes College; Margaret Lioi, CEO of Chamber Music America; Leslie Stifelman, Peabody Award Winning conductor, pianist, producer and consultant; and Nicholas Firth, businessman and former Chairman and CEO of BMG Music Publishing.
Talking about the Award Marin says: “This award—in memory of my parents, K. Lamar (who studied violin performance at Mannes) and Ruth Alsop—is in keeping with their entrepreneurial spirits. They were risk takers in music and in life and lived to the fullest with immense generosity, humility and creativity. For them, being musicians was the ultimate privilege.”
Marin was present at the presentation to see the four recipients receive $7000 in funding saying:
“Each of them made a brief presentation and described their project in some detail. From working with kids, exploring sexual issues through opera and burlesque to unexpected musical pop ups and art meets world music, they were inspirational and most definitely out of the box!
My parents would have been thrilled by these students’ passion, curiosity and genuine desire to bring classical music to new audiences.
Richard Kessler, Dean at Mannes, is doing a spectacular job forging new paths to a new future for classical music and musicians.
This also feels like a natural extension of the partnership between Parsons School of Design and the Baltimore Symphony where we are collaborating to reinvent concert attire.”
The winning students and their project were:
Allie Jessing – Operesque, a performance project combining Opera and Burlesque
Caitlin Mead – An interactive performance and gallery exhibit revolving around Luciano Berio’s Folk Songs
Jeanne Dorche – A community residency in Huntsville, Alabama by This Close, an ensemble of voice, cello, oboe and piano
Sebastian Lambertz – Marketing and promotional support for Little Ant Got Hurt, a piece that brings music directly to children
Find out more on the New School’s website.